Hey everyone! Today, I’m answering some questions on how to take orders for your home-based flower shop. Most people choose to run their shop from home to save costs, but this also means we lose out on the foot traffic that a physical store would normally bring. So, we have to make sure we’re doing everything right online and choose the platforms that best suit our needs.
Let me share my experience. For starters, I haven’t used a service like Groupon or other local deal sites—what I focus on is building my presence on social media. In the beginning, there were no orders coming in, so I spent my days creating flower arrangements, shooting videos, and posting those creations on platforms like Instagram and Pinterest. When I post, I always add location tags to increase my visibility in my local area. This way, there’s a higher chance that people nearby will come across my posts.
Running a home-based flower shop is already a low-cost business, so don’t hesitate to invest in flowers during the early stages. The key is to build your portfolio and show off your designs. The more you create, the more you’ll have to post and share. The idea is that if someone comes across your work and likes it, they’ll reach out when they need flowers. If your work gets recognized, people will search for your business later.
I’ve also tried street vending, but it didn’t really work for me. The customers I attracted through low-priced street sales weren’t the right fit, and honestly, with the weather getting colder and flower prices going up, it’s not really worth the energy to do this long-term. Instead, focus on honing your online presence. You’ll get much more return for your effort by learning how to use social media to your advantage.
That said, street vending can help you reduce flower wastage and test out new designs in real life, but it does have its drawbacks. If you do choose to vend, try to target areas with younger crowds who have a bit more disposable income. Making money isn’t the main goal—what you really want is to collect customer contact info, like getting their Instagram handle or having them add you on Facebook Messenger. Whether you’re selling online or offline, you can’t just wait for orders to come in. If you stay active and engage with your community, business will follow.
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